With their new online video for Pfizer, Buenos Aires design studio Lumbre have created a masterclass in how to turn a healthcare warning about vaccines into punchy, music-driven infotainment. [Watch]
Few things bare witness to the continuing democratization of creative tools and talent like spec work – more specifically: spec commercials which get your blood racing as fast or faster than their full-price cousins. [Watch]
Classic story structure and compelling execution make this knight-must-defeat-dragon-to-get-princess tale an entertaining and effective brand film for Renault’s Z.E. line of all-electric cars. [Watch]
Business and financial software maker Intuit’s first Super Bowl spot was lifted from this four-minute feel-good opus directed by the masters of such things: Passion Animation directors againstallodds. [Watch]
MJZ director Nick Ball, Legacy FX, and the MPC crew reveal the single most humiliating danger of advanced AI in this merciless Sprint spot produced thru Droga5 and set to air during Super Bowl LII. [Watch]
Frame Deconstructs Louis Poulsen’s Classic PH5 Lamp | STASH MAGAZINE [Watch]
