Pandemic or not, and no matter the genre or tone of the project – in 2020 characters remained the single most reliable way to ensure an audience’s emotional engagement with your work. [Watch]
Despite virus-induced production setbacks in 2020, the universe of advertising VFX continued to expand with young studios vying with venerable post facilities for the chance to create the fun and emotion of new branded realities. [Watch]
As more directors and designers added powerful and affordable 3D tools to their arsenal in 2020, the scope and quality of work continued to mature – finding broader acceptance in commercial work and exhibiting a wider emotional range. [Watch]
Inspired by the Japanese wabi-sabi philosophy, Barcelona CG artists Six N. Five craft three serene brand films for a campaign called Counter/Balance for the Kintsu Bath collection from American faucet maker Brizo. [Watch]
The Aixsponza crew in Munich merge multiple animation techniques into this silky spot for MINI’s 2020 Vision Urbanaut electric autonomous concept vehicle, part of a new campaign featuring the brand’s head of design Oliver Heilmer. [Watch]
French adult film company Dorcel ventures into TV advertising for the first time with a surprising and tasteful effort for the genre, an all-CG spot full of intimate details produced by GRIF.studio in NY thru Paris agency Marcel. [Watch]
