Serviceplan Group: “This ‘Minimalism’ case film describes how Mini’s iconic wings logo was translated into a campaign that capitalizes on the timeless code of design elements.” [Watch]
Even if you’re a fan of Dave (the FXX series centered on the exploits of rapper/comedian Lil Dicky, aka Dave Burd) you’re not fully prepared for the VFX-driven insanity of this two-minute season 2 trailer by MPC. [Watch]
If you’re feeling like the weekend could use a badass kickstart, this non-stop infusion of chaos and destruction – created by the EA Marcom Cinematics team for first-person shooter Battlefield 2042 – may be just the thing. [Watch]
London motion house weareseventeen create an organic, growing typeface as the striking anchor to their visual identity for AMV BBDO’s global campaign backing the coral restoration initiative from Sheba cat food. [Watch]
Director/animator Jaegwang Yu in Seoul, South Korea: “The NUGU Candle is an AI speaker [from SKT] with a cute name and a cute shape. Inspired by this product, I tried to emphasize showing off images of the cute AI rather than putting the emphasis on the product’s many functionalities.” [Watch]
The creative team at Buenos Aires agency Mercado McCann lets loose with a flurry of techniques and styles in these irreverent spots, the anchors of a new global campaign for Coca-Cola Zero Sugar. [Watch]
