In their latest work for Swiss athletics brand On Running, London studio Builders Club (whose best work we track here) intro the Cloudsurfer 2 trainer as part of the label’s spring/summer 2025 Soft Wins campaign. [Watch]
The CG sneaker wars continue full force with this latest volley launched by the design and motion team at FutureDeluxe for the experiential unveiling of Nike’s Air Max Dn8. [Watch]
The latest in director/animator Michael Fragstein’s ongoing collaboration with venerable German writing instrument brand LAMY builds a complex and kinetic design language targeted at a younger audience. [Watch]
Perfectly timed to nudge you into spring fully inspired, Stash 170 packs another two hours of extraordinary motion design, animation, and VFX into the Stash Permanent Collection. Take a peek at the two-minute preview. [Watch]
Acclaimed British photographer/director Rankin wraps Chivas Regal’s 18 blended scotch in several layers of cool for this fashion-forward spot punctuated by hits of CG work from Korb and post by Coffee & TV. [Watch]
Standing out in the CG watch wars is tough but AD/designer Hugo Escande at French studio DEUX MILLE does just that in this Bell & Ross film, subtly linking the timepiece’s spinning hands to the brand’s aviation roots. [Watch]
