Standing out in the CG watch wars is tough but AD/designer Hugo Escande at French studio DEUX MILLE does just that in this Bell & Ross film, subtly linking the timepiece’s spinning hands to the brand’s aviation roots. [Watch]
CD duo Romina Giarrizzo and Marco Salemi at Milan motion house Hup.Studio just dropped us this elegant exercise in lighting and texture showcasing the COSMO sofa system for designer Philippe Tabet and Italian furniture brand Et al. [Watch]
Working with agency Born Social, ECD Clayton Welham and the CG design team at Found in London, turn the rebrand of Guinness Smooth into a sensory experience with a snappy swirl of effervescence and fluid dynamics. [Watch]
A dizzying mix of dramatic lighting, kinetic camera work, and procedural animation, Progress is the latest in-house CG experiment from Panoply and a “metaphor for progressing through failure and persevering to achieve our goals.” [Watch]
The design and motion crew at Already Been Chewed, whose tastiest work we track here, showcase the innovation and excitement behind the Nike Airmax 1000 produced in collaboration with 3D-printed footwear brand Zellerfeld. [Watch]
Working with motion veteran Nando Costa, who heads up the platform design studio at ServiceNow, the crew at NotReal makes the case for how the company’s products help improve corporate productivity and efficiency. [Watch]
