LA-based directing twins, Adam and Nathan Freise team with veteran art director Ren Chen for a golf shoe glitch-fest in this 30-second blast of CG Style for adidas and their Codechaos Laceless Primeknit Boost. [Watch]
3D motion design studio rfvisuals in Seoul, South Korea, combines motion capture of professional golfers with carefully executed cloth simulations to showcase the design and technically advanced fabrics of Callaway Apparel. [Watch]
The latest CG motion experiment in Google’s Deepmind Visualizing AI series arrives courtesy of Novoto Studio in Berlin with their take on the idea that “everyone can participate in the festival of AI and drive positive impact in the world”. [Watch]
As directors and studios embrace the expanding creative freedom associated with producing titles and trailers for design-related events, the visual and emotional rewards have multiplied exponentially for both organizers and fans. [Watch]
German animation and design studio TACTYC, whose VW Amarok reveal film we featured in Stash 155, turns up the holiday gifting vibe to 11 in this opulent CG Christmas campaign for French luxury audio brand Devialet. [Watch]
To break out of the noise and chaos of the consumer marketing complex, brands need to elevate their products with outstanding creative and confident execution that snares eyeballs, ramps up desire, and opens wallets. [Watch]
