USM Haller System brand film by FRAME | STASH MAGAZINE

FRAME Assembles the Haller System for USM in Satisfying New Brand Film

The vibrant austerity of the Haller furniture system, a mid-century classic manufactured by Swiss brand USM, receives an appropriately elegant and minimal treatment in this brand film by the team at FRAME in Copenhagen. [Watch]

FutureDeluxe Red Wing TruGuard Lite | STASH MAGAZINE

Soft vs Strong: FutureDeluxe for Red Wing Shoes

Executive creative director Ant Baena leads the FutureDeluxe team in stirring up a whirlwind of contrast for heritage US footwear brand Red Wing Shoes to demonstrate “lightweight comfort and rugged durability can seamlessly coexist.” [Watch]

sub.stnc® Peels Back “The Process” for Lignin Industries

The design and motion crew at sub.stnc® in Malmo, Sweden, elevate the industrial process of transforming wood from forest waste into sustainable bioplastics in this visually engaging brand film for greentech company Lignin Industries. [Watch]

Form Films and Mike Drayton Stay in “Flux” for William Cheshire Jewelry

London studio Form Films and freelance director/animator/designer Mike Drayton combine talents (and make their Stash debuts) with this pristine and elemental brand film for boutique jewelry designer William Cheshire. [Watch]

rabbit ri launch film by Styleframe | STASH MAGAZINE

Styleframe Intros “the future of the human-machine interface” for Rabbit

Frankfurt design/animation studio Styleframe (whose talents for crafting intimate and tactile brand films you can see here) continue to create intrigue and desire with their latest, a product launch video for AI startup rabbit. [Watch]

Salomon Spec Advert Alchemy | STASH MAGAZINE

Alchemy Specs Up a Sleek Spot for Salomon

Undeterred by the sudden death of a job in the middle of R&D, the motion crew at Alchemy in London pivoted their efforts into this spec spot for sporting goods brand Salomon, designed to “showcase the team’s conceptual, edit, and technical skills in one place.” [Watch]