London’s Inertia Studios (whose love of outdoor CG adventures we’ve noted here and here), is back in the bush with a gripping product film for Marin Bikes highlighting the features and benefits of their Alpine Trail models. [Watch]
The welcome trend of entertaining process reels continues with this riveting look at the CG experiments behind Ditroit’s latest work for Hublot, a showcase for the brand’s collab with British designer Samuel Ross and his studio SR_A. [Watch]
Directors Joey Recoskie and DissEmbargo (Sebastian Helene and The Dink) lead the Tendril design and motion team on this intimate peek at the F.02 robot, Figure’s second-generation model of “embodied artificial intelligence.” [Watch]
Beijing’s Ollie Studio, whose work for BMW made the Best of Stash 2023 Brand Films list, and CD Chui Ho team up for Xiaomi to interrupt the seemingly endless torrent of CG phone films. [Watch]
Paris-based 3D artist Sylvain Gaussens, whose previous CG motion experiments we covered here and here, recently dropped a dramatic new short film called Dreamers that he describes as a “personal playground”. [Watch]
In direct contrast to the cool temperament of their recent spot for Arc’teryx (and the vast majority of the sports footwear category), the crew at FutureDeluxe choose a refreshingly irreverent and quirky direction for G/FORE’s G/18 golf shoe. [Watch]
