Director/designer Ethem Cem in Istanbul, Turkey: “WWF Market offers a wide selection of products ranging from sustainably made clothes to zero plastic alternatives for everyday use. All products are sewed in fair-trade certified ateliers and distributed using eco-friendly packaging.” [Watch]
Director/animator Kwon Oh Hoon in Seoul, South Korea: “In the past, no one has ever forced us to ‘improve your appearance.’ However, at some point, our society has eroded people’s unconscious and made them regard not taking care of their appearance as a sin. “Korean people say that they try to lose weight 365 days […] [Watch]
From the team at Woodwork in Amsterdam: “Working in close collaboration with the adidas in-house digital creative team at Studio A, we used the solar eclipse as our main catalyst, envisioning a film that is driven by the concept of Dark Mode Enabled.” [Watch]
Using the pandemic as context, CDs Ilya Perevedentsev, Valeriy Lunchuk, and their crew at Superdesigners in Moscow look at “the conflict between the human urge to create and environmental constraints” in a haunting new inhouse film. [Watch]
Director Oskar Gullstrand and the animation crew at Naive in Stockholm ask the prickly question “What are you really sleeping on?” in these three CG spots for Swedish bed and bedding brand Sova thru the Garbergs agency. [Watch]
Director Pablo Alfieri and his team at Playful in Barcelona merge dance, fashion, art, and technology into what he calls “a ritualistic film… that celebrates the wonders of Mother Nature and her relationship with human beings.” [Watch]
