Director Kenneth Kegley and the crew at Current in LA team with fashion label Art Comes First to push the Mexican folk sculptures of fantasy/mythical creatures called Alebrijes into new and darker territory for Mezcal El Silencio.
Kenneth Kegley: “The most difficult challenge we faced was building the Alebrije. We spent months on concept sketches for the creature and its armor.
“With a small team and limited resources, we did our best to model the creature in Zbrush and then add texture, light, fur, and feathers, in C4D.”
Client: Mezcal El Silencio
Studio: Current
Director: Kenneth Kegley
Exec Producer: Vicente Cisneros
Art Director/Designer: Rachel Brickel, Eunha Choi
Art Director/3D Animator: Bhakti Patel
Creative Director: Rachel Ma
DP: Alberto Vega
Additional Photography: Steve Giralt
Producer: Fidel Arizmendi
Art Director/Stylist: Elias Lopez
Stylist: Art Comes First
3D Sculptor: Jill Miyabara, Genesis Lee
Editor: Nathaniel Park
VFX/Colorist: JD Burditt
Cast: Art Comes First
Sound Design/Music: Zelig Sound