In an attempt to show how misunderstood ad folks are in the real world, Saatchi and Saatchi and Campaign Magazine commissioned London directing collective The Line to create these ads to run on billboards around Cannes during the 2015 Lions Festival. They were banned on day one.

Agency: Saatchi and Saatchi
CD/Copywriter: Víctor Morón and Jose Hernandez
Agency Producer: Josh Sanders
Production Company: Electric Theatre Collective
Producer: Lee Pavey
Directors: Wesley Louis and Tim McCourt
Design: Wesley Louis and Tim McCourt
Animators: Wesley Louis, Tim McCourt, Duncan Gist, Sam Taylor
Cleanup: Wesley Louis, Tim McCourt, Duncan Gist, Sam Taylor, Bjorn Aschim, James Duveen, Max Taylor
Compositor: Max Taylor