World Cup 2018 ad fever begins with this massive spot by RSA director Jake Scott and Manhattan VFX house Blacksmith dispatching beer delivery drones to soccer fans around the planet including Luzhniki Stadium in Moscow.

The smart creative choice to anchor the 100-second epic on the story of a lost and lonely little-drone-that-could character ensures the film’s emotional quotient stays intact for the duration.
 

Client: Anheuser Busch InBev

Agency: Anomaly New York

Production: RSA
Director: Jake Scott
DOP: Dan Mindel
Executive Producers: Tracie Norfleet, David Mitchell
Producer: Jason Groves

VFX: Blacksmith
VFX Supervisor/2D Lead: Iwan Zwarts
VFX/CG Supervisor: Tom Bussell
Executive Producer: Charlotte Arnold
VFX Producer: Bindy St. Leger
CG Generalist: Olivier Varteressian, Tuna Unalan
CG Animator: Henning Ko, Sam Crees, Carlos Sandoval, Jordan Blit
FX Artist: Rick Walia, Hassan Taimur
Compositors: Nick Tanner, Aaron Baker, Jay Lee, Hieu Phan, Jacob Slutsky, Robert Bruce
Designer/CG Generalist: Rob Petrie
Designer/AE Animator: Bryan Coleman, Nick Freeman

Edit: Saints Editorial
Editor: Ross Birchall

Color: Company 3
Colorist: Tim Masick