For the coming reboot of storied rock and roll print magazine CREEM, LOBO directors Mateus de Paula Santos and Thiago Martins resurrect R. Crumb’s Boy Howdy! character who lived on the pages of the publication from 1969 thru 1989.

Creem CEO John Martin: “This is for the millions of rock ‘n’ roll fans worldwide, misunderstood, underserved and upset that they get fed a steady diet of nothing from establishment music brands.

“We are those fans and we’re pissed too. So we wanted to make an insane piece of entertainment to champion the rock ‘n’ roll community – and as a way of putting the usual suspects on notice – their time is up. CREEM is back.”
 

 
Client: CREEM

Agency: fable.works
Co-Founder: Marcel Yunes, Rick Williams

Production: LOBO
Directors: Mateus de Paula Santos, Thiago Martins
Executive Producer: Luis Ribeiro
Art Director: Thiago Martins
Concept Art: Bruno Guma, Felipe Lopes, Sérgio Filho
Storyboard Artist: Thiago Martins
Head of Production: Clara Morelli
Producer: Rafael Passos, Pablo Zurita
Head of Post-Production: Marcelo Barbosa
Post-Production Supervisor: Thiago Martins
Post-Production Producer: Melina Prior
Animator: Francis Viveiros, Gian Burani, Bruno Tedesco, Thiago Martins, Maurício Reis
Lighting/Render: Maurício Reis
Compositor: Maurício Reis
After Effects Artist: Maurício Reis

Music: Human
Executive Producer: James Dean Wells
Creative Lead: Morgan Visconti
“Southside” written and performed by Aquarius Void (Zach Shipps/Ross Westerbur/Mike Alonso)
Scoring to picture: Zach Shipps

Audio Post: Post Human
Sound Design/Mix: Daryl Pinsdorf
Post Producer: Rob Suchecki

Edit/Titles: Uppercut
Assistant Editor: Davi Angelo
Producer: Lisa Sadek
HOP: Lisa Sadek
EP: Dez Macleod-Veilleux
MD: Lisa Houck

Post: Uppercut
After Effects/Grx: Maxime Benjamin, Inkyung Hur