From the Media.work team in Moscow and London: “In artistic collaboration with the team at BMW, artist and director Maxim Zhestkov built three environments with installations visualizing real properties and patterns of electromagnetic phenomena for the launch of BMW’s i4 EV.

“Designers at Media.Work developed a set of algorithms to accurately recreate patterns seen in nature in complex simulations that interacted with the car.”
 

Client: BMW

Production: Media.work
Creative Director: Maxim Zhestkov, Igor Sordokhonov
Art Director: Phil Bonum
Designer: Ilya Dozhdikov, Artur Gadzhiev, Tatyana Balyberdina
Editor: Roman Kotov, Sergey Shurupov

Sound Designer: Artyom Markaryan