Chris Colman, EP at Final Frontier: “Created with agency Fractalist, this high-energy 90-second piece launches the ‘Bì’, a limited-edition physical token gifted to loyal participants of BMW’s bilibili channel in China.

Director BlinkMyBrain (aka Ariel Costa): “We wanted to create a piece that would keep the audience engaged for the full duration. With that in mind, we felt we needed to constantly surprise the viewers, so I came up with a bold and risky idea to make every single shot a unique story with a unique visual.

“The main challenge was definitely to create a unique visual for each shot, but we had the support of an amazing team of artists who were all striving with the same energy to create something great.

“We also needed to ensure the artists, who were based in the western side of the world, were familiar with the specific and various aspects of Chinese culture, past and present, that we were talking about.

“For that, we had the incredible support of very talented producers over in China. Their insights and research, combined with the creativity of the artists, helped us to achieve a universal language and stay true to the subject.

“We also created the original launch film for BMW’s bilibili channel back in 2020.”
 

 
Client: BMW

Agency: Fractalist

Production: Final Frontier
Director: BlinkMyBrain

Music/Sound Design: Facundo Capece