The design and motion team at Bliss in Barcelona team with Spanish directing trio MANSON and Agency AKQA for a loose and low-tech look at key moments in Nike history for the brand’s 50th anniversary.

Gerardo del Hierro, Bliss co-founder/CD: “‘Swoosh’ is an explanation of how the Nike logo was created using a collage style. We recovered historical archives and mixed them with new materials that we shot trying to keep the analog look. We had the pleasure to collaborate with the art director Gina Guasch, who created the graphic identity for this film.

“‘Waffle Mindset’ is a journey through all of Nike’s ideas related to product innovation. At the same time, it pays tribute to the creator of the first shoe sole that differentiated Nike trainers from the rest: the Waffle.

“The piece has been created in full CGI combined with live-action footage in which organic morphings convey the link between the object that generated the first idea with the final product.”
 

 
Client: Nike

Agency: AKQA

Production: Immigrant
Live-action director: MANSON

Animation/post: Bliss
Executive Producer: Maria Soler Chopo
Producer: Albert Peker
Post-production Coordinator: Flavia Rodríguez
Creatuve Art Director: Gina Guasch
Research: Gemma Penya
Art Director: Arantxa Gil, Kote García, Rafa Orrico, Juanjo Gasull, Martí Carós
Lead Animator: Carlos Fernández
3D artist: Lucas Céspedes, Bernat Martínez, Pol Soler, Alba López, Mike Fernández, Alan Carabantes
2D artist: Kote García, Hugo Basism, David Martí, Alain Laza
VFX: Alejandra Leni, Aleix Fàbregas
Editor: Aitor Bigas, Bernat Udina
On-line: Hugo Basism, David Martí

Color: Marla Grading
Colorist: Grading Fernando Lui

Color: Only Postproduction
Colorist: Maria Nualart