Blinkink director Daniel Quirke leads a team of animators and embroiderers on a quest to bring Burberry’s Knight galloping to life in this film announcing Burberry’s Winter 2025 collection and runway show at London Fashion Week.

Produced in collaboration with the London Embroidery Studio, the film features 120 cross-stitched pieces of fabric animated in-camera to showcase the knight and steed charging past Tower Bridge and through the city.
 

“We were looking at Old English Tapestries and trying to balance keeping the design of the knight and London skyline recognizable, but still in keeping with the handcrafted style.”

 
Daniel Quirke: “Taking Burberry’s iconic logo and telling a London-centric story on a piece of real material in Burberry blue, felt like a perfect opportunity to lean into the craft of animation.

“It was great fun. We were looking at Old English Tapestries and trying to balance keeping the design of the knight and London skyline recognizable, but still in keeping with the handcrafted style. I love how the film combines the old with the new and really carries Burberry’s London heritage and love of craft.”

Watch the behind the scenes video:
 

 
 

 
Client: Burberry
Producer: Eleonora Artegiani
CD: David Lane (Lane & Associates)
Post Producer: Ella Park
Creative: Joy Shin

Production: Blinkink
Director: Daniel Quirke
EP: Josef Byrne
Head of Production: Alex Halley
Producer: Charlie Herbert
Storyboard: Ed Smith
Designer: Felipe Hansen, Daniel Quirke

Stop Motion: Clapham Road Studios
DOP: George Warren
Stop Motion Animator: Daniel Quirke
Studio Manager: Daisy Garside
Lead 2D Animator: Campbell Hartley
Animator: Charlie Lane-Bush, Yagizhan Misirli
Lead Clean Up Artist: Simona Mehandzhieva
Clean Up Artist Saffron Mackie, Weiden Wong
Lead Compositor: John Malcom Moore
Colorist: John Malcom Moore

Sound Design: Charlie Pelling

Embroidery: The London Embroidery Company
Studio Manager Tessa Solomons
Embroiderer: Andrew Kenny, Charlotte Relf, Wiktoria Godzik