It’s an encouraging sign for any creative industry when commissioned client work is expected to include serious artistic exploration. These films, from brands both mammoth and tiny, are perfect examples of this auspicious trend.

We were honored to publish all of these projects in The Stash Permanent Collection during 2024. They are listed here in reverse chronological order by their issue of publication.
 
 
NIKE “POMPIDOU 2024” (above)
Issue: Stash 168

Rachel Murray, marketing and studio manager at Builders Club in London: “Nike asked us to collaborate on their Art of Victory exhibition at the iconic Centre Pompidou in Paris during the 2024 Olympic Games. The brief was to transform the Centre Pompidou into a canvas celebrating sport, culture, and innovation throughout the Games.

“One initial creative challenge was how to play with the building itself and create content tailor-made for the distinctive architecture of the Centre Pompidou. We also had to reconsider our approach to the films’ pacing and rhythm due to the insane screen’s size.”
 
 
 

WILLIAM CHESHIRE “FLUX”
Issue: Stash 166

From the team at Form Films in London: “William Cheshire is a bespoke Jewellery maker based in East London. He needed a film to showcase the quality materials and unique design that he brings to jewelry making.

“Collaborating with director Michael Drayton we developed a concept that would take the viewer from raw material to the finished ring — creatively recreating each stage of the process in a beautiful and elegant way. The film will be used across digital and social media platforms.”
 
 
 

X-BIONIC “THERMOSYPHON”
Issue: Stash 165

David Farquharson, director at Bolder Creative in Brighton, UK: “Our key interpretation of the brief was to create an inspirational video that explains the principles of the X-BIONIC ThermoSyphon technology – connecting mentally and aesthetically the product structure to technical research and the on-body experience, with a dynamic and technically accurate representation of the fabric.

“The creative challenge was to create what is essentially an explainer video, without it feeling like an explainer video – tell the narrative of the product features, and how they work and are activated but in a beautifully textural way.”
 
 
 

“CIRCUS”
Issue: Stash 164

Beatriz Romero, project manager at TAVO in Madrid: “This client holds a special place in our hearts because they place their trust in artists and their unique visions. They approached us with the opportunity to pitch for the creation of a branding identity for their exclusive new social club in Madrid called Circus which is described as a private haven where anything is possible.

“They sought our expertise in crafting a concept and developing a branding identity that aligns seamlessly with the ethos of this extraordinary establishment. In our initial presentation, we conceptualized under the mantra ‘everything is possible here,’ drawing inspiration from Dutch painter Hieronymus Bosch’s masterpiece, ‘The Garden of Earthly Delights.'”
 
 
 

“SKINCEUTICALS”
Issue: Stash 164

Alexandra Kotova, Producer at Media.Work in Los Angeles: “Proclaiming its mission to improve skin health backed by science, SkinCeuticals invited us to create a series of visualizations showcasing the brand’s core message. Our task was to integrate the unique benefits of the products and communicate the essential tenets based on research and innovation.

“As for the creative challenges of the project, we aimed to connect the power points of medical procedure, science, and the product’s advantages. In drawing a strong visual thread between these components, we developed a set of metaphors to demonstrate a clear commitment to research and evidence-based validity.”
 
 
 

POLESTAR “CIRCULARITY”
Issue: Stash 163

Adam Marko-Nord, director at Edisen in Stockholm: “When we decided on the concept of creating a museum with installations that captured the ideas behind Polestars circularity program, we had to rack our brains to come up with striking visuals that told that story.

“We set a rule for ourselves that each installation actually could be built, at least in theory. So we went through a lot of different ideas to come up with these final ones. The actual production was then produced in full CG, in-house and together with our partners at Gothenburg studio Haymaker.”
 
 
 

WWF “UP IN SMOKE”, “LEARNING”
Issue: Stash 162

Yannis Konstantinidis, director at NOMINT in London: “The WWF brief for ‘Up in Smoke’ was to create a film that addresses the global climate crisis, specifically highlighting the devastating impact of fossil fuel emissions. The timing was crucial, aligning with COP28, where there was significant momentum to negotiate humanity’s decoupling from fossil fuels.

“The primary creative challenge was to visually represent the complex issue of climate change in a way that was both impactful and understandable globally. Using real smoke in stop-motion animation presented a unique way to symbolize the uncontrollable nature of pollution and environmental decay.”
 
 
Watch all the Best of Stash 2024 Collections.