From the release:

On the heels of their breakout project “Prime Musical” for Amazon, ArsenalFX Founder Mark Leiss launches Santa Monica, California-based content creation studio ArsenalCreative alongside ECD Kaan Atilla and EP Cortney Haile. ArsenalCreative, specializes in design, branding, animation, and visual effects for the commercial and entertainment industries.

Leiss, both an accomplished VFX artist and successful entrepreneur, launches the studio with a strong emphasis on an artist-driven culture and design-centric executions. Award-winning multidisciplinary Executive Creative Director Atilla, formerly of Mirada and Motion Theory, brings a rich, diverse portfolio that includes commercial work for major global brands such as IBM, Nike, Lexus, HP, and Hershey’s; music videos including Weezer’s Grammy award-winning “Pork and Beans”; and interactive campaigns like IBM’s Centennial installation at Lincoln Center in New York City.

His unique creative vision and conceptual, out-of-the-box ideas have earned him an impressive collection of awards and honors over the years, including Icograda’s “International Young Designer of the Year,” awards from the Art Director’s Club, AICP, D&AD, and AIGA.

Leading the production charge is Cortney Haile, who comes over directly from ArsenalFX. She brings over a decade of experience in the content space producing commercials, TV shows, and feature film content. She entered the post-production world in the mid 2000s working at Lionsgate Entertainment. Following, she went on to work in business development at 2G Digital Post, before joining ArsenalFX in 2011 as an account executive. Her resume includes highlights from a variety of high-profile clients including: Amazon, Beats by Dre, Microsoft, and Samsung to name a few.

“It is becoming more evident as our industry continues to expand into new markets,” notes Leiss. “The need for specialized and centralized talent will continue to grow with it. This new creative company will offer clients an even stronger toolset along with world class artists in a new boutique environment.”