London branding studio Bold & Bold head up an emotional project for the UK Alzheimer’s Society designed to help those living with dementia communicate thoughts and ideas they may not be able to talk about openly.

The animation is powered by a poem written during a workshop with members of a dementia peer support group run by Susanna Howard, a Visiting Fellow at Roehampton University and founder of Living Words whose aim is “to explore, challenge, and shape perceptions and understanding of dementias through science and the creative arts.”

UK Alzheimer’s Society: “The team of creatives that worked on this project all have a personal connection to the cause so we’re all passionate about making something that did justice to the group and their words. And wanted to make something beautiful, bold, and different to get cut through at Christmas.”
 

Client: UK Alzheimer’s Society
Design/direction: Bold & Bold
Illustrator: Stephanie F Scholz
Animator: Javi Marquin
Poetry workshop: Susanna Howard
VO: Gary Fairhall