Timed for release with the Tour de France race, the crew at Illo in Turin, Italy designed this jaunty explainer to share some numbers about the growth and importance of cycling experiences among Airbnb members.

Illo: “We had a quite limited timeframe to bring this project upon completion (around 10 days) but thanks to the Airbnb team, we were able to find a bold and essential style, that mixes an infographics approach, travel mood, and a little bit of a French Touch.

“We played with dreamy scenarios, bold colors and a crowd of tiny bikers then wrapped them up in this little portfolio video.”
 

Client: Airbnb
Production: Illo
Director: Ilenia Notarangelo
Illustration: Cristina Pasquale
Animation: Laurentiu Lunic, Dave Cubitt
Sound design: Carla Gioia