Passion Pictures directors againstallodds channel a classic Disney vibe for this emotional fairy-tale-gone-wrong raising awareness of dementia’s heartbreak for Alzheimer’s Research UK thru agency Above+Beyond with a VO by Oscar-winner Olivia Colman.

From Passion Pictures: “This impactful film brings home the importance of Alzheimer Research UK’s mission to find a cure, and urges the British public to stand with them and support their revolutionary research. The campaign is the first under their new platform ‘For A Cure’.”

The two-minute film launches on September 21st, World Alzheimer’s Day, with select TV placements as well as in cinemas across the UK.
 
 

 
Client: Alzheimer’s Research UK

Agency: Above+Beyond
CCO: Dom Goldman
Creative: Artem Bjork, Ash Prentice, Tim Van Der Mee
Managing Director: Jonny Ray
Chief Production Officer: Laura Graham
Producer: Annabel Jewers, Charlotte Jude, Elin Tiberg
Head of Design: Andy Breese
Designer: Maria Kay, Kieran Rafferty

Animation: Passion Pictures
Director: againstallodds
Producer: Matt Saxton
Executive Producer: Belle Palmer

Live action production: Tubby Brother Films
Director: Dan Tubby, Ben Tubby
Producer: Rosie Litterick

Post Production/VFX: No.8ldn
Producer: Ellie Thwaites, Karen Noden

Music: Wake The Town
Composer: Tom Player
Music: Dom Bastyra

Sound design: No.8ldn
Sound Designer: Sam Robson

VO: Olivia Colman