From design/animation studio Yeah Haus in Detroit: “The idea for this ID was born when we started repeating the mantra ‘Getcha Morty, Getcha Morty, Getcha Morty Morty Morty Morty’ after we were asked by our friends at Adult Swim to create an ID for their Pocket Mortys game.

“We thought, let’s jam it full of every Morty we can in 15 seconds. Adult Swim gave us a lot of stylistic freedom to come up with something fresh and fun while staying true to the Rick and Morty spirit.

“We used the idea of Rick collecting different Mortys in increasingly bizarre situations. A haywire montage of Mortys being flung, grabbed,discovered, and collected. Beginning with a Street Fighter-esque battle frame, swirling into a sequence full of fun transitions and edited at a manic pace.

“Getting the animatic right was key to our concept. We took the boards and added as much into the animatic as we could (roughly due to the timeline) to convey what we needed to the animators. Oh, and fun fact: This is the temp version of our music track, made in about one hour.”
 

 

Client: Adult Swim

Production: Yeah Haus
Writer/director: Chad Thompson
Art Director: Michelle Ouellette
Animatic: Mel McCann
Additional Animation: Jose Goyo Moreno, Michael Abarca, Mel McCann
Additional 3D: Edgar Ferrer

Music/Sound: Chad & Keith Thompson (Cool Car Music)