LA design and motion studio Laundry, led by ECD’s Tony Liu and PJ Richardson, brings an irrepressible energy to this launch spot for the new Adidas shoe and clothing line developed with Richard Tyler Blevins, aka star gamer/streamer Ninja.

PJ Richardson, ECD at Laundry in Los Angeles “We started the project when quarantine first began, had the client pause, but kept pecking away at it all summer until they finally gave it the green light.

“The concept? Telling Ninja’s life story in a dynamic way with animation when live action wasn’t possible.”
 

Client: Adidas

Agency: 3am

Production: Laundry
ECD: Tony Liu, PJ Richardson
Executive Producer: James Sweigert
Executive Producer/Head of Production: Matthew Primm
Senior Producer: Meredith Panicara
Producer: Nicky Maser
Art Director: Yoojin Seol and Michelle Grepo
Design/Animation: Laundry