The pigment used to print the labels onto Absolut’s 2018 limited edition Love bottle are made from the ink stripped from signs and banners gathered at far-right hate rallies on three continents.

This ironic transformation takes on a visceral quality in this treatment called “A Drop of Love” by CG masters FutureDeluxe and the London office of agency BBH.

 

Client: Absolut
Agency: BBH London
Production: FutureDeluxe
Design, direction: FutureDeluxe
Audio: Zelig Sound