Working with nonprofit marketing agency Media Cause, Los Angeles animation and design studio TheLittleLabs conjure a unique cast of monsters to “imagine a world for a youth-led group of advocates building a world without bullying.”

TheLittleLabs CD/animation director Aradhana Modi Bejarano: “In this video, we explore the story of five young characters grappling with the unfortunate reality of race-based bullying, a persisting issue intensified by the pandemic.

“The mission of this project is to raise awareness and offer solutions for young people navigating these complex situations. This campaign targets a diverse audience, including tweens, teens, parents, and educators across California.”
 
 

 
Client: State of California Mental Health Services Oversight + Accountability Commission (MHSOAC)

Agency: Media Cause

Production: TheLittleLabs
CD/Animation Director: Aradhana Modi Bejarano
Producer: Tola Rogalski
Animator: Carlos Rueda, Pedro Mafra, James Boorman, Joe Le Huquet
Illustrator: Henricky Martins, Juan Molinet, Barbara Nozari
Illustration Support: Megan Thornton

Music/Sound design: La Tina Sound Design & Film Scoring
Sound Designers: Alejandro Uribe-Holguin, Andrés Silva
Composer: Manuel J. Gordillo
Composer’s Assistant: Juan José Betancourt
CCO: Manola Tobón
Coordinator: Manuela Ordóñez

Voice Over/Character Voices: Bruce E. Hennigar II
Additional Voices: Sara Posada, Camilo Otero