Building up to the 2023 Women’s World Cup, Nike showcases 11 female soccer stars in a bonkers time-travel film that merges six supporting spots into a new narrative by Iconoclast director Alaska.

Created thru Wieden+Kennedy Portland, the spot contains animation and VFX from Psyop, Kevin, Selected Works, The Mill, and Wizz.

From the release: “What The Football” is an epic, multi-film campaign championing female footballers from around the globe and energizes this incredible momentum in women’s sports, underscoring the opportunity to serve a new generation.

“All of these athlete stories come together in the anthem, which features iconic footballers including Ada Hegerberg, Alex Morgan, Asisat Oshoala, Chloe Kelly, Debinha, Grace Geyoro, Kadeisha Buchanan, Megan Rapinoe, Sam Kerr, Sophia Smith and Wang Shuang.”
 
 

 
Client: Nike Football

Agency: Wieden+Kennedy Portland
ECDs: Caleb Jensen, Craig Williams
Creative Directors: Kevin Steele, Pedro Izique

Production: Iconoclast, Psyop
Director: Alaska, Fleur Fortune, Matthew Frost, Gary Levesque
VFX: Kevin, Selected Works, The Mill
Animation: Wizz