Matteo Del Nero, art director and motion designer in London: “This project started with a brief asking for a few stills. It ended up making me buy extra storage exclusively for this job and took up most of my 2022.
“The main task was to refresh the imagery of both social media and website using simple 3D shapes and having lighting as the hero guy to work with; the main topics to cover were Private Banking and Assets Management. I also added volume to some of the already existing 2D icons and assets.
“What you see here is probably 30% of the 265GB of material created in seven months.”
Client: J.P. Morgan
Agency: Prophet
Director/designer: Matteo Del Nero
Toolkit: Cinema 4D, Octane Render