From the team at Media.Work: “Redefining the importance of safety and emotions for the entire automotive industry, Volvo created a new vision strategy as a part of the company’s global rebranding.

“Based on a selected number of the most identifiable feelings juxtaposed with road situations, our aim was to create a visual interpretation of the emotional impact on driving.

“To capture the impact of our feelings in on-road scenarios, we collaborated with AKQA to create a set of animations depicting the range of sensations that affect drivers on a daily basis and inviting people into the conversation about the connection of feelings and driving.”
 
 

 
Client: Volvo

Agency: AKQA
Design Director: Ander Hernando
Associate Creative Director: Laura Hunter
Associate Programme Director: Fredrik Stahre
Project Management: Alison Griffiths

Production: Media.Work
Creative Direction: Igor Sordokhonov
Art Direction: Dmitry Ponomarev
Designer/Animator: Sergey Shurupov, Daniil Makhin, Kirill Makhin, Denis Semenov, Artur Gadzhiev, Aleksei Komarov
Text: Alexandra Kotova