Turin studio Illo builds out a welcoming world of abstracted architectural elements for this film designed to increase brand awareness and lead generation for the European property investment platform Walliance.

Illo CD/co-founder Ilenia Notarangelo: “The client was aiming for a wide reach, with plenty of localizations and reformats to cover a variety of digital outlets. Our focus was on tangible, relatable 3D materials, connecting them with the real estate world: construction materials such as cement, glass, wood, and plastic.
 

“We took inspiration from the futuristic works of Italian artist Umberto Boccioni, to imagine and build this ever-growing city, where everything is possible and growth is constant, thanks to its people and their investments.”

 
“Visual consistency with the Walliance color palette was an important element in our creative process. We explored a warmer, less saturated version of their usual go-to colors, to create a more neutral and inviting environment throughout the campaign.

“From an animation perspective, our goal was to strike a balance between abstraction and realism, as we often had to represent the economic aspect of the platform’s benefits, as well.

“Furthermore, we took inspiration from the futuristic works of Italian artist Umberto Boccioni, to imagine and build this ever-growing city, where everything is possible and growth is constant, thanks to its people and their investments.”
 
 

 
Client: Walliance

Production: Illo
Creative Director: Cristina Pasquale, Ilenia Notarangelo
Illustration Lead: Sofia Buti
3D Designer: Sofia Buti, Riccardo Chiara, Michele Giamello
Animation Lead: Riccardo Chiara, Matteo Ruffinengo
Animator: Michele Giamello
Copywriter: Emilia Barbu,
Producer: Daniel Ceballos
Portfolio: Giovanna Crise