Planet-based food brand WhatIF doubles down on their commitment to Earth-friendly production in this snappy :60 anthem film filled with quirky characters and snappy animation from LOBO thru agency Fable.Works.

From the team at LOBO: “This campaign introduces WhatIF Foods’ BamNut Milk, with a series of playful and provocative films that illustrate how it’s not just a better option for our health or the environment, but also for farmers, cows, dinosaurs, zombies, and aliens.

“Directed by Diogo Kalil and Mateus de Paula Santos, the spot was done in 2D animation, featuring stylized, charming characters, bold titles, and clever transitions that joyfully deliver the message that BamNut Milk is a ‘better better’.

“We got to know all about the amazing Bambara Groundnut (or BamNut for short), a regenerative crop known as a complete food by the farming communities in West Africa, where it originates.

“It is a resilient legume with the ability to grow in poor soil conditions and arid climates, without needing fertilizers or pesticides. It can also hold nitrogen in the soil and leave long roots in the ground, which contributes to soil restoration.”
 
 

 
Client: WhatIF Foods
CEO: Chris Langwallner

Agency: fable.works
Creative Director: Marcel Yunes, Rick Williams, fable.works

Production: LOBO
Directors: Mateus de Paula Santos, Diogo Kalil
Executive Producer: Luis Ribeiro
Storyboard Artist: Érica Nagai
Head of Production: Clara Morelli
Head of Post Production Marcelo Barbosa
Senior Producer: Luiza Pagliarini
Production Assistant: Juliana Loyola
Post-Production Coordinator: Marcelo Barbosa
Post-Production Producer: Melina Prior
Compositing Artist: Mauricio Reis, Guilherme Diniz
Motion Graphics Artist: Mauricio Reis, Guilherme Diniz
Concept Art: Marcio Guerra, Pedro Jones, Rafael Fernandes
2D Animation Supervisor: Anderson Omori
2D Animation: Anderson Omori, Bruno Tedesco, Gian Burani , Karen Tiemi
Cleanup and Color: Anderson Omori, Bruno Tedesco, Gian Burani, Karen Tiemi
2D Compositing: Mauricio Reis, Guilherme Diniz

Music/sound design: Human
Executive Producer: James Dean Wells
Creative Lead: Morgan Visconti
Composer: Ed Dunne
Sound Designer: Daryl Pinsdorf
VO: Chris Langwallner

Audio Post: Human
Post Producer Rob Suchecki
Mix Engineer Sloan Alexander