EASYdoesit director Chehad Abdallah and the Ambassadors VFX/CG team in Amsterdam build a dramatic fantasy world to house BMW’s XM hybrid SUV and jazz trumpeter Christian Scott (aka Chief Adjuah) who also supplies the track and VO.

Ambassadors ECD Justin Blyth: “All visual symbols such as the throne of trumpets, piano tied by balloons, clouds, lightning, crown and breaking mirror were designed and created by the Ambassadors design, animation, VFX & 3D teams. I particularly love the crown, which was built by unfolding and rearranging parts of the BMW rim.

“The process with the whole team involved was about as collaborative and inspiring as it can get. In the end, a thousand little choices and tweaks multiplied exponentially to create this powerful film.”

Ambassadors VFX supervisor Bas Moonen: “While on set, I noticed that Chief’s trumpet had a unique engraving. So we asked if he’d be up for seeing this in his trumpet throne, and when he was, we captured as much reference imagery on set as possible to incorporate it into the CG.

“Other details include the mirror break, which splinters into the pattern of the uniquely sculptural BMW XM roof liner. This was about a fine balance between keeping to this geometric pattern design and also keeping the glass break believable.”

Watch the VFX breakdown:
 

 

 
Client: BMW
Head of Marketing: Robert Krailinger
Project Managers: Daniel Kögel, Fabian Bolender, Melanie Degel

Agency: Serviceplan
Creative Directors: Sebastien Stabenau, Jakob Eckstein
Producers: Katrin Habermann, Nelli Walker

Production: EASYdoesit
Director: Chehad Abdallah
DOP: Konstantin Mazov
Executive Producer: Gregor Möllers
Producers: Selina Kaiser, David Mohn
1st AD: Alex Schimpke
Unit Production Manager: Oskar Koller
Production Designer: Eugenio Perazzo
Editor: Anselm Koneffke
Colorist: Julien Alary

VFX: Ambassadors
ECD: Justin Blyth
Producers: Sophie van Kooten, Arjan Eekels
VFX Supervisor: Bas Moonen
VFX Artists: Bas Moonen, Jeroen Baars, Peter van Rij, Micha de Graaf, Stephen Pepper
3D Supervisor: Ralph Meijer
3D Artists: Ralph Meijer, Jeroen Cloosterman, Sjoerd de Greef, Jonathan Krijgsman, Meryem Tok, Puck van Vliet, Tim Heikamp
3D Animation: Nick Groeneveld
Designers: Mirjam Verhoog, Peter Klijn

Music: Chief Adjuah
Composers: Nikolai Potthoff, Timor Litzenberger, Sebastian Zenke, Fabian Reifarth
Sound Designers: Philipp Mönch, Martin Seyer
Executive Producer: Nikolaus Grunert
Sound Mix: Not A Machine