Untold Studios directors Ivo Sousa, Mark Harrison and editor James Humby layer up a fun assembly of live-action, animation, and 3D for the UK’s National Art Pass, with VFX help from London studio We Are Covert.

From the team at Untold: “This launch film is part of Pablo’s new campaign for the Art Fund, ‘The More You See, the More You See’. Stretching across print, DOOH, and social, it’s centered around the insight that the more art and culture we ingest, the more it opens us up to new perspectives and understanding of the world.

“The active brand platform asserts the power of art as a way to make sense of the world, aiming to inspire people to connect more deeply with museum and art experiences. Alongside this, it aims to speak to and bring in new audiences to these cultural institutions.

“The National Art Pass gives members free entry and 50% off major exhibitions at museums and galleries across the UK. With the proceeds from subscriptions, Art Fund supports museums across the UK, giving grants to help them acquire and share works of art, support the professional development of curators, and inspire and engage audiences.”
 

 
Client: Art Fund
Marketing Director: Carolyn Young
Marketing: Samantha Grayson
Marketing Manager: Ben Passmore
Head of Creative: Natalie Cahillane

Agency: Pablo
ECD: Dan Watts
Creative Director: Laura Rogers
Creative: Tom Gong, Claire Guiller
Design Director: Mark Harrison
Business Director: Gina Hood
Head of Production: Tom Moxham
Producer: Adrianna Godfrey

Production: Untold Studios
Director: Ivo Sousa, Mark Harrison
EP: Stephen Venning
Editor: James Humby
CG Artist: James Lee
Animation: Ivo Sousa
Colorist: Malin Imerslund

Post/VFX: We Are Covert
Producer: Simon Russell
Creative Director: Simon Dewey
CG Lead: Roberto Rodríguez
CG Artist: Javier Verdugo, Alfredo Borrás, Morteza Parsadan
2D Artist: Dan Palmer
DP

Music/Sound: Sister Music
Composer: Esther Joy Lane
Producer: Hollie Hutton

Music/Sound: Wave Studios
Engineer: Jonny Platt
Producer: Beth Tomblin