From the motion graphic team at Cobb Studio in Seoul, South Korea: “AXN is an international drama channel boasting a wide spectrum of content ranging from extreme action to thrillers, adventure, and action melodrama.

“At the beginning of the project, we contemplated the reasons why people like action content. Our conclusion was because of the pleasure gained through action. And from that conclusion, our concept ‘AX-TASY’ has been derived – a word created by combining AXN and Ecstasy.

“Through identity films, we wanted the viewers to feel the crunch, exhilaration, and tension they can gain through the channel’s content. We also tried to express the pleasure one can feel by watching the action, by borrowing the oddly satisfying miniatures video method.”
 

 
Client: AXN

Production: Cobb Studio
Creative Director: DUDU
Project Manager: Soyun Choi
Continuity: Soyun Choi, Sunjung Yang, Yongjae Choi, Geulim Choi
Character Design: DUDU, Geulim Choi
Character Rigging: DUDU, Kyudam Park

Sound Design: ROIAUDIO