From the team at Tendril in Toronto: “We collaborated with design agency Oker to establish a logo reveal and brand film for new Chinese automotive company Jidu, to be unveiled at ROBODAY 2022.

“Jidu was co-founded by Chinese internet giant Baidu and automaker Geely and is launching the L4 autonomous car. Jidu employs AI to drive the future of mobility and reimagine the human-machine relationship through immersive experiences.”
 

 
Client: Jidu
Lead: Helen Hsu

Design Agency: Oker

Production Company: Tendril
Creative Director: Chris Bahry
Director: Sebastian Baptista
Executive Producer: Mary Anne Ledesma
Producer: Georgie Patching
Copywriter: Tara Wright
Art Director: Renato Marques
Production Coordinator: Jelena Sibalija
CG Supervisor: Ben Pilgrim
Designer: Rafael Eifler, Joan Guash, Phillip Pavlov, Rich Nosworthy, Toros Kose, Subframe/Mikhail Sedov, Vasiliy Filileev
Animatic artist: Alexandre Veaux, Maxime Roz
Animator: Phillip Pavlov, Rolando Barry, Rich Nosworthy, Yeseong Kim, Will Sharkey, Gabriel Rocha
Unreal Engine Animator: Christian Hecht
Lighting/Render artist: Maxime Roz, Rolando Barry, Yeseong Kim, Brad Husband and Aiden Riekenbrauck
Compositor: Astrid Cardenas, Maxime Roz, Corey Larson

Audio: Cypher Audio
VO: Keri Robinson