From the release:

BUCK, a global creative company that brings brands, stories, and experiences to life through art, design, and technology, today announced it will be joining forces with VTProDesign, the LA-based interactive design studio. The move is the first-of-its-kind network expansion for BUCK and an organic next step for both companies as they continue to create innovative experiences for their clients including Meta, Nike, Microsoft, Google, Airbnb, and Netflix, to name a few.

While both companies stand to benefit from integration at the operational level, the driving force for the merger is attracting, retaining, and growing world-class talent. As the creative services industry continues to evolve, BUCK and VTProDesign are staking their success on how they work—not just what they create —putting sustainable creative culture and a commitment to craft front and center.

Jeff Ellermeyer, Co-Founder and CEO of BUCK stated, “Our goal is really quite simple: to deliver incredible work by incredible people while fostering a strong culture. BUCK and VTProDesign is a partnership of exactly that. BUCK’s superpowers intersect design and technology, while VTProDesign has advanced its storytelling to experiences that blur the line between digital and physical. The partnership allows us to expand and grow with a network of like-minded talent and entrepreneurs across diverse offerings, regions, and clients. We couldn’t think of a better group of masterminds than VTProDesign to join the BUCK family.”

With digital revenue growth in the advertising industry at 28%, the demand for immersive experiential marketing is also on the rise. 81% of both B2B and B2C marketers are currently planning in-person events, with or without a virtual component. BUCK’s merger with VTProDesign will boost the company’s talent pool in this crucial area, folding in expertise in physical experiences, interactive technologies, and bespoke tools to solve never-before-seen problems.

“VTProDesign has always been about growth and advancements in innovation, reflecting our values and evolution as creators. BUCK is a natural fit for us, as we continue to grow our footprint, partnering with best-in-class creatives that are committed to craft, culture, and people. The merge will ultimately result in tremendous growth for VTProDesign, unparalleled opportunity for our employees, and a really impressive mix of creatives all at one table. It’s a 5+5=11 situation, and we can’t wait to see what kind of groundbreaking work we come up with together,” said Vartan Tchekmedyian, CEO of VTProDesign.

VTProDesign is no stranger to creating full 360 experiences regardless of medium, connecting people to brands, products, and innovation through crafted experiences, using technology as a tool. The group names Netflix, Google, Ray-Ban, and Heineken as part of their client roster.