The improbable rise of Ernie Ball, a music business empire built on guitar strings, comes to life with brisk pacing and the witty collage talents of LA-based CD/director Ariel Costa (aka BlinkMyBrain).

Ariel Costa: “Ernie Ball is celebrating its 60th anniversary. To highlight the fun and vibrant culture of the brand, the company got me on board to create this four-minute animation.

“The Slinky story highlights the formation and evolution of the iconic Slinky brand of rock-n-roll guitar strings and the incredible impact these strings had on the development of the rock-n-roll guitar.

“The Ernie Ball company has been the world’s #1 electric guitar string brand for over 60 years pioneering custom gauge electric guitar strings that have become the industry standard.”
 

 
Client: Ernie Ball

Production: BlinkMyBrain
Director/animator: BlinkMyBrain
Additional illustration: Lisett Ledon

Music: Blues Saraceno