The blissful benefits of bald balls come to dreamy life in this comic spot for Veet Men’s Intimate Hair Removal Kit from Paris-based directors Camille + JB backed by the talents of their own VFX and post house Ravages.

Produced through Paris prodco Soldats for BETC, the campaign targets Europe, Australia, New Zealand, and Latin America with TV, digital, and point-of-sale rollouts.
 

 
Client: Reckitt Benckiser

Agency: BETC
CCO: Stephane Xiberras
ECD: Alasdhair MacGregor
CD: Mathieu Nevians
Copywriter: Alexandre Toso
Art Director: Ludovic Labayrade
Art Director Assistant: Noan Roy, Arthur Paschini
TV Producer: Tanguy Dairaine, Felix Vroegop

Production: Soldats
Director: Camille + JB
Producer: Pierre Cazenave-Kaufman

Post/VFX: Ravages

Audio: Diez Music
Composer: Franklin-Eric