São Paulo VFX house Nash provides all the fun and fantasy required in this feel-good IKEA romp from Iconoclast directing duo Alaska highlighting the positive impact play has on your wellbeing.

IKEA marketing communications manager, Kemi Anthony: “We understand the importance of play on our wellbeing. When we think about unwinding or mindfulness, our thoughts usually turn to activities like yoga or meditation.

“But research shows that the more surprising and arguably, more effective way to achieve these things, could be through play. The host of benefits range from stress relief to improved relationships and increased creativity.

“It’s why we believe, the more you play, the better you feel, and this is at the core of our new campaign.

“We want to encourage as many people as possible to discover the benefits of play and see for themselves how it can help to improve everyday life at home.”
 

 
Client: IKEA

Agency: Mother, London

Production: Iconoclast
Director: Alaska
EP: Jean Mougin, Guy Rolfe
DOP: Pierre De Kerchove

Production Service: Solent Film

VFX: Nash
VFX Supervisor: Cirilo Bonazzi
Producer: Flávia Gannam
VFX artist: Andre Neumann, Alice Villela, Cirilo Bonazzi, Felipe Passarini, Luiz Fernando Tavares Alves, Rafael Jimenez, Renata Prado
3D Lead: Fagmario Rodrigues
3D Artist: Caio Sorrentino, François Puren, Gilmar Moraes, Tomás Piccinini
Motion Designer: Clara Piochi Campoy, Gustavo Grotti Campoy
Conform: Gabriel Bittencourt

Color Grading: Marla Colour Grading
Colorist: Fernando Lui

Edit: Trim
Editor: Paul Hardcastle

Music supervisor: Arnold Hattingh, Ottilia Kjulsten @ Theodore Music
Sound: Sam Ashwell @ 750mph