Earlier this year the VFX crew at Untold Studios and MJZ director Tom Kuntz teamed up on Frito-Lay’s standout “Push It” Super Bowl spot. Since then, they’ve had some fun assembling this playful peek at how the project’s CG creatures were created.

Watch the finished spot:
 

 

 
Client: Frito-Lay

Agency: Goodby Silverstein & Partners

Production: MJZ
Director: Tom Kuntz

VFX: Untold Studios
Creative Director: Ben Cronin
VFX Supervisor: Tom Raynor
Compositing Supervisor: Alex Kulikov
CG Supervisor: Martino Madeddu
Animation Supervisor: Tim Van Hussen
Creature Supervisor: Chloe Dawe
Rigging Supervisor: Mauro Giacomazzo
Executive Producer: Tomek Zietkiewicz, Sophie Harrison

Edit: Whitehouse Post
Editor: Russell Icke
Assist: Joe Carugati
Producer: Katrina Kuss
Exec Producer: Joanna Manning

Color: Company3
Colorist: Stefan Sonnenfeld

Songbird voice: Megan Thee Stallion
Fox voice: Charlie Puth