Director/designer Can Inceler at Basthead Animation in Istanbul/London: “Artz & Bugy are rap musicians of Turkish origin and living in Berlin. We made a collab for their new album teaser video.

“The project brief is to create dark mood environments with the feeling of a post-apocalyptic world and for the ending, they wanted to see a colorful flower that blooms from the dark soil. This is summed up in the video with the line ‘When we suffer, we survive.’

“So their main message was that life is a big struggle, but they won’t give in and they won’t fail.

“Bound to this main brief, we used characters who are walking from darkness to light in order to support the story. The lion on fire was an iconic figure for the powerful and intense souls that are mentioned in the story.

“The final flag, that is written with ‘KOAL’ on it (the collab name of Artz&Bugy) symbolizes these warrior souls too.

“We mostly used Redshift on this project and we created a challenge for ourselves by using Unreal Engine for the first time on one of the scenes.”
 

 
Client: Artz & Bugy

Production: Basthead Animation
Director/designer: Can Inceler
Art director: Oğuzcan Pelit
Producer: Kasım Bektaş
Creative Producer:Didem Tosya
3D Generalist: Ege Can Keleş
3D Artist: Oğuz Özpamuk

Music: Efe Çelik, Anıl Buğra Gürel
Producer: Artz, Bugy
VO: Haluk Bilginer
Vocals: Su Sonia Herring