Marilena Vatseri, EP and managing director at NOMINT in London: “The story of ‘Cupcake’ centers on a baker who experiences a change of heart by recognizing love in its many different forms through the magical intervention of some proactive cake-toppers.”

“The story was inspired by an internal creative lead at YouTube who had a tough time finding cake toppers for his own wedding.

“The film premiered during YouTube Pride 2021 live stream, an event raising money for the Elton John AIDS Foundation, The Trevor Project, and akt.”
 

Client: YouTube Originals

Production: NOMINT
Director: Super Dope
Story: Drew Jaz
Writer: Drew Jaz and Lorrin O’Neall

Music: Ted Regklis