Creative director Tom Dibb, who is responsible for The Mill’s direct-to-brand projects, leads the team in this elegant and often ethereal film for Samsung’s new Notebook Plus2 while always maintaining a sense of playfulness and surprise.

According to Philip Lück, art director and lead designer on the project: “The whole 60-seconds are based around the four main features of the Notebook Plus2: Design, processor and graphics, storage, and ports.”
 

Client: Samsung

Creative Strategy: The Mill
Creative Director: Tom Dibb
Senior Producer: Nicole Duncan
Producer: Janet Smith, Nicola Simmons
Assistant Producer: Teddie Hanifan

Production: The Mill
Director: Design Studio – The Mill
Creative Director: Tom Dibb
Art Director: Phillip Lück
Lead Design: Phillip Lück
Design: Nemanja Ivanovic, Rolando Barry, Mariusz Becker
2D Prep: Robyn Goncalves
3D Artist: Sergio Xisto
Finish Artist: Richard Payne, Rich Watson
2D Prep: Robyn Goncalves

Sound Design/Music: Echoic Audio