From Jelly London: “Neil Stubbings was invited by creative agency The Public House to capture the essence of Redbreast’s much-loved whisky and help to usher in a new era of spirited communication for the brand.

“Neil was given the task of bringing to life the feisty, witty little robin who – just like Redbreast – is meticulously crafted.

“Neil gave our cheeky little robin a subtle wood grain texture – evoking the quality and craftsmanship of the brand and a subtle nod to the same cask wood that helps make Redbreast so uniquely special.

“The robin was also given rich coloring that would play well with lighting to give him extra dimension and weight along with glistening and fairly true-to-life eyes.

“The main priority in this character design was to not detract attention from his facial features, which is how Neil would convey the bulk of the robin’s messaging.

“Neil animated the robin in a digital stop motion style which means simulating the analog style of traditional frame-by-frame stop motion techniques.

“This style of animation gives us a warm and charming non-digital look and feel. It lent a sense of energy and an unexpected sense of movement about him, much like that of an actual bird in the wild.

“This approach also allows for much more imagination and creative integrity when it comes to making him fly so that the viewer doesn’t expect a realistic, anatomically correct bird movement.”
 

Client: Pernod Ricard/Irish Distillers

Agency: The Public House
CD: Jarrod Banadyga
Head of design: Eimear O’Sullivan
Designer: Rudy Godfrey
Copywriter: Jarrod Banadyga, Enda Mac Nally, Barry Taylor
Producer: Steve Battle

Production: Jelly
Director: Neil Stubbings
EP: Sue Loughlin
Producer: Laura Thomas
DOP: Aidan Gibbons
Camera assistant: Cristobal Infante
Sound designer: Marian Mentrup

Voice: Tadhg Hickey