Art Director Ismael Picardi at MTV Networks World Creative Studio in Buenos Aires: “As part of the MTV’s newest rebrand, Mood Swing, we had to search and curate artists to develop idents that fit our concepts, such as love, chill, flawless, energetic, horny, fear, etc.

“We had the opportunity to explore and search artists worldwide, no matter where they were, if their work fit what we were looking for, we reached out to them.

“I’m really grateful for this amazing and unique opportunity to collaborate, talk and learn from each of them.”
 

Client: MTV Networks

Production: MTV World Creative Studio
Director: Maximiliano Borrego
Art Director: Ismael Picardi, Carlos Mendez
Producer: Francisco Romairone, Camila Gonzalez Navedo

Artists in order of appearance:
AJ Jefferies – Happy
Aran Quinn – Pleasure
Arina Shabanova – Energetic
Jeron Braxton – Sad
Joe M – Flawless
Josep Prat Sorolla – Happy
Morgan Powell – Horny
Numecaniq – Cranky
Ondrej Zunka – Anxiety
Perfect Hue – Trippy
Rudo – Fear
Simon Landrein – Angry
Yukai Du – Anxious
Blake Broderick – Trippy