Working with Blinkink in London, director Paulo Garcia and the crew at São Paulo animation house Zombie help move the conversation forward about the impact of stress and anxiety on relationships for Viagra Connect.

Given added emotional weight by a wistful cover of The Proclaimers’ “I’m Gonna Be (500 Miles)” and developed through agency VMLY&R, the spot is meant to accelerate discussion about men’s health and sexuality much as recent ads, like this one for BodyForm, have done for women.

Tamryn Kerr, creative director at VMLY&R in London: “Much beyond a little blue pill, this campaign is a complex message about modern masculinity and intimacy in relationships. ”

I hope it will be seen alongside some of the most powerful recent advertising that has challenged and changed societal norms for the better.”
 

Client: Viagra Connect UK

Agency: VMLY&R
CCO: Laurent Simon
Creative director: Tamryn Kerr

Production: Blinkink
Director: Paulo Garcia
Animation: Zombie Studio

Sound: Factory