Director/motion designer Vincent Raineri in Paris: “As the first video in a series of three, this promotional statement created for the french artisans at BAARS Eyewear aimed to bring light to the magnetic hinges that make these frames so unique.

“By putting the spotlight on the different features and design of the glasses as well as the company’s philosophy, we created a dynamic, mysterious reveal of the glasses that also plays with the magnetic aspect of the product.

“For this crazy project I teamed up with creative director Sebastien Camden, the animation studio SHED, and the sound designer and compositor Michaël Anctil.”
 

Client: BAARS Eyewear

Director: Vincent Raineri
Creative director: Sebastien Camden

3D Animation: SHED
3D animation director: Goeffrey Skrajewski
3D animator/motion designer: Sacha Wechselmann, Eloi Forest
2D Animator: Vincent Raineri, Sebastien Camden

Music/sound design: Michaël Anctil