From the release:
Leo Burnett creative director, Michelle Walsh: “Every bloke gets hot, sweaty balls (so I’m told) but they’ll rarely talk about it, let alone do something about it.
“So, this was a fun, playful way of getting them to consider how they treat their precious cargo and prove to them that the right jocks can make all the difference.”
Client: Hanes Australasia
Agency: Leo Burnett Melbourne
Chief Creative Officer: Jason Williams
Creative Directors: Daniel Pizzato & Michelle Walsh
Creative: Jim Walsh
Agency Producers: Eliza Malone & Kaelene Morton
Production: Guilty Content
Director: Tony Rogers
EP: Rohan Timlock
DOP: Aaron Farrugia
Producer: Karen Sproul
Post: The Editors
Online: Jamie Scott
Offline: Tim Parrington
Producer: Charlotte Griffiths, Claire Perry
Colorist: CJ Dobson
Sound: Sam Hopgood @ Bang Bang Studios
Music: Nylon Studios