Director Guilherme Marcondes and the Lobo crew reveal the many ways young love can slip into torment in this emotional branded short for US nonprofit Day One thru BBDO NY.

According to Day One, who focus on dating abuse and domestic violence among youth, “1 in 3 teens reports experiencing some kind of abuse in their romantic relationships.”

Director Guilherme Marcondes: “I wanted to ensure that the piece had a cinematic feel to it so it could have a wider appeal and reach more people with this important message.

“It’s great to have the opportunity to create animation geared towards adults. One of the great things about today’s younger generations is that they completely embrace animation as their own instead of associating it with kids, which is evident with the content that is being produced by Netflix, etc.”
 

Client: Day One

Agency: BBDO NY
Creatives: Bianca Guimarães, Danilo Boer, Marcos Kotlhar

Production: Lobo
Director: Guilherme Marcondes
Producer: Aron Matschulat Aguiar
Executive Producer: Luis Ribeiro, Alberto Lopes, Loic François Marie Dubois
Art Director: Felipe Jornada
Concept Artists: João Lavieri, Felipe Jornada, Rômulo de Oliveira, Wilson Panassi
Storyboard: Antonio Soares Neto, Vinicius Barros
CG Director: Olavo Chagas
Modeling: Milton Dias, Frederico Martins, Diego Esteves, Eiti Sato, Daniel Adami, Felipe Bassi, Leo Rezende, Marcel Fukuwara
Lead Rigging: Flavio Castello
Rigging: Alexandre Marassá, Felipe Gimenes
Animation Supervisor: Leonardo Cadaval
Previsualization: Lucas Peres
Animators: Marcio Nicolosi, Andrea Delfino, Janaina Bonacelli, Bruno Carias, Bruno Hamzagic, Daniel Alvite, Daniel Bahia, Daniel Vasconcellos, Jorge Zagatto, Leonardo Cadaval, Marcelo Zanin, Raphael Vinicius Seixas Silva, Renato Sena, Rodrigo Souza, Ronaldo Brito, Ste Kajimoto, Thiago Martins, Victor Fernandes
Lookdev & Render: Olavo Chagas, Milton Dias, Diego Esteves, Rafael Migliorini
Lead Compositor: Bruno Ferrari
Compositors: Diogo Girondi, Nara Andrade, Renato Trippi, Guilherme Sarinho
VFX: Lucas Stringhetti
VFX 2D: Chan Tong
Color Grading: CO3, Leticia Blanco
Editor: Aron Matschulat Aguiar