This video interview with Mill+ director Carl Addy reveals the careful thinking and production process behind his brilliant new BFI “Film is Fragile” spot.

Read more from Carl here.
 
Styleframes:

 
The finished spot:

 
Spot credits:

Agency: British Film Institute
Producer: Hannah Partington

Production: Mill+
Director: Carl Addy
Executive Producers: Luke Colson, Steve Venning
Producers: Luis Martin, Oana Anghel

VFX: The Mill
Executive Producer: Luke Colson
Producers: Luis Martin, Oana Anghel
Creative Director: Carl Addy
2D Artists: Barnes, Georgina Ford, Milo Paterson, Ivo Sousa, Anthony Fieldsend, Tom Wansbrough-Jones, Henry Foreman, Gavin Marler, Stephanie Dewhirst, Freya Barnsley, Diogo Pinheiro, Shaun Leong-Williams
3D Artist: Stephanie Dewhirst
Motion Graphics: Jordi Pages
Design: Alexandra T. Pelham, Douglas Bowden

Color: The Mill
Color Producer: Dan Kreeger
Colorist: James Bamford

Edit: The Mill
Editor: Hugo Vaughan-Hughes
Edit Assist: Theo Gibara

Music: Volta Music
Sound Effects: Alex Joseph, Theo Gibara